Advert Analysis

This is my advert, it is called ‘Rubber Floors’ and is by Budweiser; http://www.tellyads.com/show_movie.php?filename=TA2571

Location/Setting

This advert is set in a relatively dark, what can be presumed as a flat. This shows straight away that you do not have to be rich to drink the beer. The two rooms that it is set in are the kitchen and the living room, both which can symbolize comfort and enjoyment.

Costumes/Make-Up

What all of the characters are wearing is pretty similar, quite casual clothes which don’t really stand out from the background. This shows once again that it is not just a drink which you have when your dressed up and going to events, but can have when your at home and just lounging around, shown by the casual clothes.

Props

Obviously, the main prop used in this advert is the bottle of Budweiser, which throughout the advert is followed by the camera which shows that it is that which is significant. Also the fridge is used, and is quite lit up and sticks out from the dull background, which links to the message of the advert which is ‘Budweiser Chilled’.  Also in the background you can see a TV playing football, a dartboard, and they are also eating pizza. All these things are quite stereotypically male, almost as though it is like a bachelor bad.

Lighting/Colour

The whole apartment is quite dark which once again shows how you don’t have to be that rich to drink it. Also there are beams of light coming from the windows, and whenever the beer is bounced off the floor, and when it lands it someone’s hand, there is always a beam of light highlighting the beer. This not only make it seem the key focus of the advert but also makes it seem almost heavenly.